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New Pathways

New Pathways

An Advanced Business Chinese Reader
1st Edition
Author Dr. Jane C. M. Kuo
ISBN:
9781622914715
Description

Designed for advanced students with an interest in business and the current state of China’s economy, New Pathways provides the foundational knowledge necessary to navigate China’s rapidly changing economic landscape. The twelve lessons address a broad range of macroeconomic topics, including the development of private enterprise and free trade zones, the evolution of the Chinese banking system, brand recognition in China, and the “One Belt, One Road” initiative.

In each lesson, the Main Text offers a sweeping overview of the lesson topic and its historical context, while the Supplementary Text delves deeper into specific aspects of the topic at hand. By combining informative readings with practical Chinese used in business settings, New Pathways equips students with the knowledge and language skills to discuss high-level macroeconomic ideas and better understand newspapers, reports, and other business and economics texts in formal written Chinese.

Features

  • Lesson Texts are presented in both simplified and traditional characters on facing pages
  • Explanation of Terms (词语例释) sections strengthen students’ understanding of key terms and grammatical structures with concise English explanations and example sentences relevant to business situations
  • Distinguishing Synonyms (词语辨析) sections use English explanations and example sentences to help clarify nuanced differences between words with similar meanings
  • Exercises at the end of each lesson offer extensive opportunities for language practice, with particular emphasis on correct usage of vocabulary and grammar points
  • Questions and Exploration (问题与探讨) sections encourage students to conduct Internet research and present their findings in oral or written format for further discussion or debate

*New Pathways: An Advanced Business Chinese Reader is a new and improved edition of Open For Business: Lessons in Chinese Commerce for the New Millennium Volume 1. Volume 2 focuses on microeconomics and will remain available.

Specs

Publisher: 
Cheng & Tsui
Trim Size: 
8.5" x 11"
Format: 
Paperback
Pages: 
488pp
Illustrations: 
B/W
Table of Contents

Unit 1: 改革开放 (Reform and Opening Up)

1.中国的经济体制改革 (The Reform of China's Economic System)

2.民营企业的发展 (The Development of Private Enterprises)

3.从经济特区到自由贸易区 (From Special Economic Zones to Free Trade Zones)

Unit 2: 金融发展 (Development of Finance)

4.中国银行体系的沿革 (The Evolution of China's Banking System)

5.利率和汇率对经济的影响 (The Influence of Interest Rates and Foreign Exchange Rates on the Economy)

6.中国的股票市场 (The Chinese Stock Market)

Unit 3: 市场营销 (Marketing)

7.市场调研在中国 (Market Research in China)

8.中国企业市场营销的变革及趋势 (Transformation and Trends in Chinese Business Marketing)

9.品牌意识 (Brand Awareness)

Unit 4: 中国的贸易扩张 (China's Trade Expansion)

10.中国对外贸易发展与新格局 (The Development and New Structure of China's Foreign Trade)

11.中国与自由贸易协定 (China and Free Trade Agreements)

12.一带一路 (One Belt, One Road Initiative)

Reviews

An ideal choice for college and university library collections, "New Pathways: An Advanced Business Chinese Reader" is unreservedly recommended for the personal reading lists of MBA students, corporate executives, and governmental policy makers with respect to successfully and profitably doing business in China today.

— Carson's Bookshelf, Midwest Book Review
About the Author(s)

Professor Jane C. M. Kuo is the former director of the Chinese language program at the University of California San Diego, and Professor Emeritus of Thunderbird School of Global Management at Arizona State University. During her tenure at ASU, she developed a business-focused Chinese language curriculum and directed Thunderbird’s summer program for MBA students in China, as well as winter programs to Taiwan and Singapore. Over the years, she also conducted numerous seminars on business-specific Chinese language and cross-cultural communication skills for Fortune 500 executives.

Dr. Kuo is widely recognized as a pioneer of business Chinese instruction and has authored the best-selling Open for Business: Lessons in Chinese Commerce for the New Millennium and Startup Business Chinese. She also co-authored Business Negotiation: Theory and Practice. She has served as a board member of the national Chinese Language Teachers Association-US and was a founding board member of CLTA’s Southern California regional chapter.

Her research interests include the study of theories and pedagogy in language teaching and acquisition, as well as the development of curricula and instructional materials for college and post-graduate level courses. She is a frequent presenter and keynote speaker at national and international conferences in her areas of expertise.