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Startup Business Chinese, Level 2, Textbook & Workbook

Startup Business Chinese, Level 2, Textbook & Workbook

An Intermediate Course for Professionals
ISBN:
9780887276354
$72.99
Description

Picking up where Level 1 leaves off, Startup Business Chinese was written specifically for the North American market, and its author has a great deal of experience teaching business students in the United States. Learners will come away from the course prepared not only to converse in a business setting in China, but also with the knowledge of Chinese professional culture necessary for facilitating interpersonal success.

Purchase of the textbook includes companion audio downloads for each lesson, further enhancing the utility of the course material. The text includes simplified characters and pinyin throughout, providing flexibility for students to learn written Chinese at their own pace.

Specs

Trim Size: 
8.5 x 11
Format: 
Paperback
Pages: 
360pp
About the Series

Designed for those with no prior knowledge of Chinese, Startup Business Chinese: An Introductory Course for Professionals escorts readers through daily business and social situations encountered by executives doing business in and with China.

  • Level 1's storyline is centered on a foreign executive's business trip to China, and deals with visiting a factory, dining out, making appointments, thanking hosts, and more.
  • Level 2 continues the storyline as the executive relocates to China to live and work, and deals with travel plans, setting up an office, communicating with colleagues, accessing the Internet and other publications, finding an apartment and international school, and seeing the doctor.
  • Level 3 picks up where Level 2 leaves off. It focuses on day-to-day professional social interactions such as dining out, gift giving, and celebratory banquets, and on business processes, including job interviews and employee benefits, quality control, negotiating prices, packaging, and sales distribution.

The Startup Business Chinese series includes a Level 1 textbook with audio CD, and a workbook with audio CD. Level 1 is the introductory level, for students with no prior knowledge of Mandarin Chinese. Level 1 is typically covered in one semester of study at the college level, for classes that meet five days a week. It can also be used for summer or short-term intensive introductory courses in Chinese. Level 2 and Level 3 expand learning to the intermediate level.

Level 1 is in simplified characters only. Levels 2 and 3 include traditional characters in the textbooks' vocabulary lists.