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<title>Cheng & Tsui at ACTFL — Booth #711 (Nov 21–23, 2025)</title>
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<header class="hero" aria-label="Cheng & Tsui at ACTFL">
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<div class="eyebrow">Let the Cheng & Tsui team show you in New Orleans</div>
<h1>Nov. 21–23, 2025 — ACTFL Booth <span class="booth">#711</span></h1>
<p class="sub">Stop by Booth #711 to learn about new editions, see live demos, enter raffles, and pick up classroom freebies.</p>
<div class="cta-row" aria-hidden="false">
<a class="btn btn-primary" href="#" aria-label="View catalog (placeholder)">View Catalog</a>
<a class="btn" href="#" aria-label="See presentations schedule (placeholder)">Presentations & Sessions</a>
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<img src="data:image/svg+xml;utf8,
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<text x='50%' y='50%' dominant-baseline='middle' text-anchor='middle' font-family='Arial' font-size='22' fill='%231f6feb'>Booth 711</text>
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alt="Booth 711" style="max-width:120px;border-radius:10px;box-shadow:0 6px 12px rgba(31,111,235,0.06)" />
<p style="color:var(--muted);font-size:0.85rem;margin-top:8px">New Orleans — Nov 21–23, 2025</p>
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<main class="grid" aria-label="Event details and what's new">
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<aside class="card activities" aria-labelledby="stop-by">
<h2 id="stop-by">Stop by Booth #711 to:</h2>
<ul>
<li><strong>Grab:</strong> A 20% conference discount card</li>
<li><strong>Enter:</strong> To win exciting raffle prizes</li>
<li><strong>Pick up:</strong> Free classroom goodies — brush-like calligraphy pens, Lunar New Year calendars, and more</li>
<li><strong>Experience:</strong> Live demo of FluencyLink Course+ in action</li>
<li><strong>Explore:</strong> Materials for beginning through advanced learners</li>
<li><strong>Connect:</strong> With our Asian language specialists to share teaching ideas and wish lists</li>
<li><strong>Enjoy:</strong> A warm cup of Asian tea and sweet treats</li>
<li><strong>And more!</strong></li>
</ul>
<div style="margin-top:12px">
<a class="btn btn-primary" href="#" role="button">Plan your visit</a>
<a class="btn" href="#" role="button">Enter raffle (in-booth)</a>
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<!-- Right column: What's New -->
<section class="card what-new" aria-labelledby="whats-new">
<h2 id="whats-new">WHAT'S NEW!</h2>
<article class="product" aria-labelledby="go-far">
<span class="tag">Middle/High</span>
<h3 id="go-far">Go Far with Chinese — ENHANCED EDITION</h3>
<p>Discover the enhanced editions of this bestselling middle/high school series — more authentic cultural materials, scaffolded activities, and an expanded Course+ digital offering on FluencyLink.</p>
</article>
<article class="product" aria-labelledby="integrated">
<span class="tag">Integrated Chinese</span>
<h3 id="integrated">Integrated Chinese, 4th Edition — Now with Supplemental Readings</h3>
<p>Volumes 1 and 2 now include all-NEW supplemental readings explicitly written for novice learners — perfect for building comprehension, vocabulary, and cultural knowledge through accessible short texts.</p>
</article>
<article class="product" aria-labelledby="snapshots">
<span class="tag">Readers</span>
<h3 id="snapshots">Snapshots — Volumes 1 & 2</h3>
<p>36 mini-stories across two volumes designed for users of Integrated Chinese volumes 1 & 2. Short stories that highlight cross-cultural interaction and everyday life in contemporary China — ideal for novice to intermediate-low learners.</p>
</article>
<article class="product" aria-labelledby="sogang">
<span class="tag">Korean</span>
<h3 id="sogang">Sogang Korean — New 3rd Edition</h3>
<p>A lively new edition with dialogues, cultural insights, and QR-linked audio. Learner-centered design helps students gain confidence and fluency in real-world contexts.</p>
</article>
<article class="product" aria-labelledby="darakwon">
<span class="tag">Darakwon</span>
<h3 id="darakwon">New Korean Programs from Darakwon Publishers</h3>
<p>Highlights include: <strong>Hi! Korean</strong> (all-new 12-volume series), <strong>Korean Grammar in Use</strong> (three-level grammar pathway), <strong>Reading Korean with Culture</strong> (six-volume supplemental series), and beloved readers like <em>50 Folktales for Learners of Korean</em>.</p>
</article>
<article class="product" aria-labelledby="coming-soon">
<h3 id="coming-soon">COMING SOON</h3>
<p><strong>Integrated Chinese with Supplemental Readings (Volumes 1 & 2) on Course+</strong> — soon available as Course+ on FluencyLink with audio, video, interactive workbooks, and complete teacher resources for a richer, interactive classroom experience.</p>
</article>
<article class="product" aria-labelledby="embracing">
<h3 id="embracing">Embracing Change: A New Era in Chinese Teaching</h3>
<p><em>应变: 中文教学新思路</em> — an eBook professional development program (written in Chinese) offering practical strategies, tech-savvy tools, and 20+ years of classroom wisdom for modern, AI-aware instruction.</p>
</article>
<div style="margin-top:8px">
<p style="margin:6px 0"><strong>Presentations & Sessions:</strong> Don't miss ACTFL presentations by Cheng & Tsui authors.</p>
<p style="margin:6px 0">Not attending ACTFL? <a href="#" class="btn" style="padding:6px 10px;">View the Cheng & Tsui Catalog</a></p>
</div>
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<h4>Stay connected</h4>
<p class="note">Connect with us for the latest Cheng & Tsui offerings — join our mailing list.</p>
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<p>Cheng & Tsui • ACTFL Booth #711 • Nov 21–23, 2025 — New Orleans</p>
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