We are dedicated to supporting the field of Asian studies with quality
publications, working closely with our authors to make their innovative and
exciting materials even better, and then making these materials accessible to a
wide audience. In keeping with our mission, we publish not only language
textbooks for the K-12 and university levels, but also literary classics and
other specialized materials that might not find a home elsewhere. While we have
in the past dealt mostly with Chinese and Japanese materials, we have expanded
in recent years to the languages and cultures of Korea, Indonesia, Thailand,
Vietnam, and Malaysia, and are broadening our scope to include more Asian
countries, especially India and Central Asia.
To us, there is nothing
more important than the students, teachers, readers, and writers whom we serve.
We want to know what our customers need, and we listen to their thoughts and
suggestions. Good communication is at the heart of our philosophy. We believe
that understanding among different cultures requires the ability to speak to
each other both linguistically and culturally. In a world where political and
social interactions among nations continue to increase, Cheng & Tsui Company
is committed to promoting deeper understanding of Asia through our
publications.