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Open for Business

Lessons in Chinese Commerce for the New Millennium
by Jane C. M. Kuo
Description

Designed for students in the third or fourth year of a college-level Chinese language curriculum, Open for Business combines language learning with an introduction to business trends and issues such as macroeconomics, technological innovations, modern management practices, and much more. Upon completion of this one-year course, students will be able to read Chinese-language periodicals and business-related documents, as well as conduct business negotiations and presentations in Chinese.

Volumes 1 and 2 each combine a textbook and exercise book in one volume, together covering a total of 25 lessons structured around topics such as China’s banking reforms, brand consciousness, intellectual property rights, and key industries, including the automotive, insurance, and pharmaceutical sectors. Volume 1 provides a macroeconomic view of recent changes in Chinese policies and business practices, while Volume 2 focuses on China’s microeconomic issues.

With its highly effective combination of contemporary business topics and advanced business Chinese, Open for Business provides a comprehensive reference for gaining a better understanding of the current business climate in China while building the language skills needed to do business there. The series uses both traditional and simplified characters. (Note: Volume 1’s exercise section is in simplified characters only.)

About the Author

Jane C. M. Kuo is the director of the Chinese language program at the University of California, San Diego, and Professor Emeritus at Thunderbird, the Garvin School of International Management. She has taught business Chinese and cross-cultural communications to MBA students and Fortune 500 executives for more than 20 years.

Features
  • Authentic, everyday business expressions along with practical explanations aimed at assisting students in mastering the subtle nuances of Chinese in the workplace.
  • Source materials from major Chinese newspapers, data from the State Statistics Bureau and China’s Trade Bureau, and Internet resources.
  • Text readings, background information, vocabulary lists, explanations of terms, distinguishing synonyms, and exercises.
  • Accompanying audio CDs to correspond to each lesson.
  • An accompanying DVD & transcript set presents a series of conversations surrounding topics in Volumes 1 & 2, so students can get extra exposure to the spoken language.
Reviews

Comprehensive and up-to-date information...excellent.

— Journal of the Chinese Language Teachers Association