Startup Business Chinese, Level 3, Textbook

Startup Business Chinese, Level 3, Textbook

An Intermediate Course for Professionals
by Jane C.M. Kuo

Startup Business Chinese Level 3 builds on the basic daily Chinese communication skills taught in Levels 1 and 2 to prepare students for successful communication in a wide range of professional and social interactions.

Designed for students who have studied at least one year of Chinese, Level 3 introduces intermediate-level vocabulary and grammar structures while seamlessly incorporating essential cultural background and social courtesies.

Perfect for adult learners of Chinese or business professionals relocating to China, Startup Business Chinese Level 3 builds a solid grammar foundation at the same time it explores business life abroad.

- Pinyin is included throughout for learners who want to focus on the spoken language
- Situational dialogues introduce typical business scenarios one would encounter while abroad
- Supplementary listening comprehension dialogues and practice exercises build communicative competence
- Cultural notes present contemporary Chinese social customs relevant to doing business in China
- FREE audio downloads for pronunciation and listening comprehension practice


Cheng & Tsui
Publication Date: 
Trim Size: 
8.5 x 11
Paperback w/ Software Download
B/W Photography
Table of Contents

Preface Acknowledgements
List of Abbreviations

Lesson 1 - Job Interview
Lesson 2 - Employee Benefits
Lesson 3 - Cantonese Dining
Lesson 4 - Gift Giving
Lesson 5 - Factory Touring
Lesson 6 - Quality Control
Lesson 7 - Vacationing
Lesson 8 - Packaging
Lesson 9 - Sales Distribution
Lesson 10 - Integration of Supply Chain
Lesson 11 - Price Negotiation
Lesson 12 - Celebratory Banquet

English Translations of the Dialogues
Additional Listening Comprehension Exercises
Chinese-English Glossary
English-Chinese Glossary
Index of Sentence Patterns


Anyone who desires to develop language proficiency in Business Chinese and its culture should use Startup Business Chinese.

— Mien-Hwa Chiang, University of Pennsylvania

Building on the skills taught in Level 1 and Level 2, the Level 3 text broadens students' vocabulary and understanding of grammar structures, as well as incorporating lessons about Chinese culture and social courtesies....An excellent teaching tool, whether for classroom use or self-study.

— 2014 Midwest Book Review

"Startup Business Chinese, Level 3" is exceptionally well organized, methodically presented, and thoroughly 'user friendly', making it an ideal learning tool for Americans seeking to do business in China.

— Jack Mason Reviewer
About the Series

Designed for those with no prior knowledge of Chinese, Startup Business Chinese: An Introductory Course for Professionals escorts readers through daily business and social situations encountered by executives doing business in and with China.

  • Level 1's storyline is centered on a foreign executive's business trip to China, and deals with visiting a factory, dining out, making appointments, thanking hosts, and more.
  • Level 2 continues the storyline as the executive relocates to China to live and work, and deals with travel plans, setting up an office, communicating with colleagues, accessing the Internet and other publications, finding an apartment and international school, and seeing the doctor.
  • Level 3 picks up where Level 2 leaves off. It focuses on day-to-day professional social interactions such as dining out, gift giving, and celebratory banquets, and on business processes, including job interviews and employee benefits, quality control, negotiating prices, packaging, and sales distribution.

The Startup Business Chinese series includes a Level 1 textbook with audio CD, and a workbook with audio CD. Level 1 is the introductory level, for students with no prior knowledge of Mandarin Chinese. Level 1 is typically covered in one semester of study at the college level, for classes that meet five days a week. It can also be used for summer or short-term intensive introductory courses in Chinese. Level 2 and Level 3 expand learning to the intermediate level.

Level 1 is in simplified characters only. Levels 2 and 3 include traditional characters in the textbooks' vocabulary lists.


About the Author(s)

Jane C.M. Kuo is the director of the Chinese language program at the University of California San Diego, and Professor Emeritus at Thunderbird School of Global Management.

She has taught business Chinese and cross-cultural communication to MBA students and Fortune 500 executives for more than 20 years. She is the author of Open for Business: Lessons in Chinese Commerce for the New Millennium and the co-author of Business Negotiation: Theory and Practice.