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Close the Deal (E-book)

Close the Deal (E-book)

Advanced Chinese for Creative and Productive Business
by Yu Feng, Xiaoxue Dai, Miranda Chen-Cristoforo
ISBN:
9780887274374OTB
$49.99
Description

This is a 2-year subscription to the e-book edition of Close the Deal. An Internet connection is required to access this title.

An advanced business Chinese series, Close the Deal provides specialized business content, task-oriented activities, and an energetic corporate feel that enables higher-level learners to expand their Chinese language skills to the business arena. Written by a team of language instructors led by Harvard University's Dr. Yu Feng, this textbook offers a cutting-edge business Chinese language curriculum that closely approximates real-world commercial ventures. Students work through a series of hypothetical situations where they must create their own market surveys, business plans, résumes, proposals, contracts, and more.

The 16 lesson topics in Close the Deal represent diverse areas such as human resources, mergers and acquisitions, intellectual property rights, establishing a restaurant chain, and e-commerce. To explore these subject areas, Close the Deal employs practical projects that require both conversational and written skills. Students have to draw upon all their language and business resources to complete assignments, which include everything from role plays, fast oral translation exercises, and routine correspondence to Internet research and full-scale proposals. Also included are extensive vocabulary lists, including idiomatic phrases that are a key component of professional fluency. 

Specs

Publisher: 
Cheng & Tsui
Publication Date: 
Wednesday, May 20, 2020
Format: 
Online Textbook Subscription
Table of Contents
  • An Introduction to Golden Bridge Consulting Group 背景介绍: 美国金桥商务咨询公司
  • Lesson 1: Conducting a Market Survey 第一课: 市场调查
  • Lesson 2: Recruiting Talent (Human Resources) 人力资源(招聘)
  • Lesson 3: Seeking a Business Partner 寻找合作伙伴
  • Lesson 4: Creating an Advertising and Promotion Plan 广告策划
  • Lesson 5: Investing in Real Estate 投资房地产
  • Lesson 6: Investing in Stocks 股市投资
  • Lesson 7: E-commerce 电子商务
  • Lesson 8: Seeking Approval from Environmental Protection Authorities 环保审批
  • Lesson 9: Resolving Contract Disputes 合同纠纷
  • Lesson 10: Intellectual Property Rights 知识产权
  • Lesson 11: Added Investment 追加投资
  • Lesson 12: Mergers and Acquisitions 企业并购
  • Lesson 13: Financial Audit 财务清查
  • Lesson 14: Life Insurance 平安保险
  • Lesson 15: Business Strategy 企业战略
  • Lesson 16: Establishing a Restaurant Chain 餐饮连锁店
  • Appendix: General Notes on Business Communication
    • I. Meeting for the First Time
    • II. Using Proverbs, Aphorisms, and Quotations
    • III. Getting Closer
    • IV. Addressing a Businessperson 
    • V. Getting Straight to the Point…or Evading It
    • VI. Disagreeing and Refusing 
    • VII. Exerting Pressure on the Other Party
    • VIII. Talking During Business Meals 
  • Vocabulary Glossary
About the Series

An advanced business Chinese series, Close the Deal provides specialized business content, task-oriented activities, and an energetic corporate feel that enables higher-level learners to expand their Chinese language skills to the business arena. Written by a team of language instructors led by Harvard University's Dr. Yu Feng, this textbook offers a cutting-edge business Chinese language curriculum that closely approximates real-world commercial ventures. Students work through a series of hypothetical situations where they must create their own market surveys, business plans, résumes, proposals, contracts, and more.

The 16 lesson topics in Close the Deal represent diverse areas such as human resources, mergers and acquisitions, intellectual property rights, establishing a restaurant chain, and e-commerce. To explore these subject areas, Close the Deal employs practical projects that require both conversational and written skills. Students have to draw upon all their language and business resources to complete assignments, which include everything from role plays, fast oral translation exercises, and routine correspondence to Internet research and full-scale proposals. Also included are extensive vocabulary lists, including idiomatic phrases that are a key component of professional fluency.