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Open for Business, Volume 2 Audio CDs (Ind)

Open for Business, Volume 2 Audio CDs (Ind)

Lessons in Chinese Commerce for the New Millennium
ISBN:
9780887274107
$49.99
Description

The Open for Business, Volume 2 set of three audio CDs offers learners the opportunity to listen and repeat after a native speaker. This set contains audio recordings that correspond to Volume 2’s text sections, sentence structure examples, and vocabulary analyses.

To purchase the edition licensed for language labs, click here.

Specs

Publisher: 
Cheng & Tsui
Publication Date: 
2001
Format: 
Audio CD
About the Series

Designed for students in the third or fourth year of a college-level Chinese language curriculum, Open for Business combines language learning with an introduction to business trends and issues such as macroeconomics, technological innovations, modern management practices, and much more. Upon completion of this one-year course, students will be able to read Chinese-language periodicals and business-related documents, as well as conduct business negotiations and presentations in Chinese.

Volumes 1 and 2 each combine a textbook and exercise book in one volume, together covering a total of 25 lessons structured around topics such as China’s banking reforms, brand consciousness, intellectual property rights, and key industries, including the automotive, insurance, and pharmaceutical sectors. Volume 1 provides a macroeconomic view of recent changes in Chinese policies and business practices, while Volume 2 focuses on China’s microeconomic issues.

With its highly effective combination of contemporary business topics and advanced business Chinese, Open for Business provides a comprehensive reference for gaining a better understanding of the current business climate in China while building the language skills needed to do business there. The series uses both traditional and simplified characters. (Note: Volume 1’s exercise section is in simplified characters only.)

About the Author

Jane C. M. Kuo is the director of the Chinese language program at the University of California, San Diego, and Professor Emeritus at Thunderbird, the Garvin School of International Management. She has taught business Chinese and cross-cultural communications to MBA students and Fortune 500 executives for more than 20 years.