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Open for Business, Volume 1 Textbook & Exercise Book Set, 2nd Edition

Open for Business, Volume 1 Textbook & Exercise Book Set, 2nd Edition

Lessons in Chinese Commerce for the New Millennium
ISBN:
9780887274565
Description

Open for Business, Volume 1 is a textbook & exercise book set filled with authentic, everyday business expressions along with practical explanations aimed at assisting students in mastering the subtle nuances of Chinese in the workplace. The twelve lessons in Volume 1 provide an overview of China’s changing macro-economic environment and current business practices relating to finance and marketing.

Each lesson contains a text reading and brief background on a specific topic related to Chinese commerce, followed by a vocabulary list and explanation of important terms along with a section relating to the usage of synonyms. The textbook also includes a comprehensive index of vocabulary, grammar terms, and synonyms for easy cross-referencing with the lessons. Exercises for each lesson are found in the back of the book, and offer students a chance to improve their business lexicon correctly with particular emphasis on sentence structure and reading comprehension. A “Questions and Exploration” section encourages students to perform research online and present relevant topics either orally or in writing for further discussion.

Specs

Publisher: 
Cheng & Tsui
Publication Date: 
2005
Trim Size: 
7 x 10
Format: 
Paperback
Pages: 
344pp
Illustrations: 
B/W Photography
About the Series

Designed for students in the third or fourth year of a college-level Chinese language curriculum, Open for Business combines language learning with an introduction to business trends and issues such as macroeconomics, technological innovations, modern management practices, and much more. Upon completion of this one-year course, students will be able to read Chinese-language periodicals and business-related documents, as well as conduct business negotiations and presentations in Chinese.

Volumes 1 and 2 each combine a textbook and exercise book in one volume, together covering a total of 25 lessons structured around topics such as China’s banking reforms, brand consciousness, intellectual property rights, and key industries, including the automotive, insurance, and pharmaceutical sectors. Volume 1 provides a macroeconomic view of recent changes in Chinese policies and business practices, while Volume 2 focuses on China’s microeconomic issues.

With its highly effective combination of contemporary business topics and advanced business Chinese, Open for Business provides a comprehensive reference for gaining a better understanding of the current business climate in China while building the language skills needed to do business there. The series uses both traditional and simplified characters. (Note: Volume 1’s exercise section is in simplified characters only.)

About the Author

Jane C. M. Kuo is the director of the Chinese language program at the University of California, San Diego, and Professor Emeritus at Thunderbird, the Garvin School of International Management. She has taught business Chinese and cross-cultural communications to MBA students and Fortune 500 executives for more than 20 years.