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Open for Business Conversations, Volumes 1 & 2 DVD & Transcript Set

Open for Business Conversations, Volumes 1 & 2 DVD & Transcript Set

Lessons in Chinese Commerce for the New Millenium
ISBN:
9780887275005
$44.99
Description

The Open for Business DVD includes a series of conversations that correspond to the business topics presented in the Open for Business, Volumes 1 & 2 textbooks. Two native speakers use the vocabulary and sentence patterns presented in Open for Business to discuss each  topic as it relates to the current business climate in China. The accompanying book includes a written transcript in both simplified and traditional characters, and a pinyin transcript is also available for free download.

Specs

Publisher: 
Cheng & Tsui
Publication Date: 
2007
Format: 
Paperback w/ DVD
Pages: 
132pp
About the Series

Designed for students in the third or fourth year of a college-level Chinese language curriculum, Open for Business combines language learning with an introduction to business trends and issues such as macroeconomics, technological innovations, modern management practices, and much more. Upon completion of this one-year course, students will be able to read Chinese-language periodicals and business-related documents, as well as conduct business negotiations and presentations in Chinese.

Volumes 1 and 2 each combine a textbook and exercise book in one volume, together covering a total of 25 lessons structured around topics such as China’s banking reforms, brand consciousness, intellectual property rights, and key industries, including the automotive, insurance, and pharmaceutical sectors. Volume 1 provides a macroeconomic view of recent changes in Chinese policies and business practices, while Volume 2 focuses on China’s microeconomic issues.

With its highly effective combination of contemporary business topics and advanced business Chinese, Open for Business provides a comprehensive reference for gaining a better understanding of the current business climate in China while building the language skills needed to do business there. The series uses both traditional and simplified characters. (Note: Volume 1’s exercise section is in simplified characters only.)

About the Author

Jane C. M. Kuo is the director of the Chinese language program at the University of California, San Diego, and Professor Emeritus at Thunderbird, the Garvin School of International Management. She has taught business Chinese and cross-cultural communications to MBA students and Fortune 500 executives for more than 20 years.