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Cheng & Tsui 2020 Catalog

Cheng & Tsui 2020 Asian Languages and Studies Catalog coverCheng & Tsui 2020 Catalog

From the Publisher

Dear Friends,

Back in the 1970s, my dismay at the widespread lack of understanding of Asia in the United States drove me to do something about it. In December 1979, I officially founded Cheng & Tsui in the heart of downtown Boston, Massachusetts, importing academic Asian language titles from overseas that were difficult for scholars and libraries to find elsewhere. 

Incredibly, this year Cheng & Tsui celebrates its 40th anniversary of "Bringing Asia to the World!" Over the last four decades, the company has grown from a scrappy distribution operation into a leading publisher of Chinese, Japanese, Korean, and Arabic language and culture materials, introducing Asia not only to America, but also to the rest of the world. So, from the bottom of my heart, I want to thank all of you, the many dedicated authors, staff, educators, and learners, who have made this milestone anniversary possible.

While we look back on past achievements--like the 1997 publication of the 1st Edition of the global bestseller Integrated Chinese, followed by Adventures in Japanese in 1998--we also look forward to a bright future. Over the years, trusting in our commitment to innovative and effective language pedagogy, you have asked us for a new beginning Chinese textbook series for secondary school students. Today, on our 40th anniversary, we are excited to answer your calls with Go Far with Chinese!

This groundbreaking series is informed by the most current research on best practices in second language acquisition and the real classroom experiences of teachers and students. Its proficiency-based approach, careful pacing, thoughtful articulation, and robust support for teachers promise to lead new generations on a lifelong path to Chinese language learning.

As early pioneers of educational technology, we will also continue to create effective, rewarding digital learning and teaching experiences by making enhancements and adding new offerings to the ChengTsui Web App. We are striving to ensure that our digital products keep pace with your needs and the rapid development of educational technology.

With the world of education constantly evolving, we eagerly seek your ideas and suggestions on how we can best serve you in meaningful ways. Please contact me directly at jillcheng@cheng-tsui.com. We are honored by your steadfast support and look forward to providing you with high quality instructional materials for many more years to come.

With sincerest gratitude,

Jill Cheng

View the 2020 Asian Languages and Studies Catalog