Startup Business Chinese
An Introductory Course for Professionals
Ideal For: Business professionals, business majors, travelers, and others doing business in or with China.
The Startup Business Chinese series currently includes a Level 1 textbook with audio CD, and a workbook with audio CD. Level 2 will be available in a field test edition for Summer 2008. Level 1 is the introductory level, for students with no prior knowledge of Mandarin Chinese. Level 1 is typically covered in one semester of study at the college level, for classes that meet five days a week. It can also be used for summer or short-term intensive introductory courses in Chinese. The forthcoming Level 2 will expand learning to the intermediate level.
Level 1 is in simplified characters only. Level 2 includes traditional characters in the textbooks' vocabulary lists, and presents traditional character versions of the dialogues in addition to simplified character versions.
Level 2 will be in a field testing phase during the Summer and Fall 2008 classes. To find out more about Level 2 or to become a field-tester please contact the Editorial department.
Features
- Level 1 features an introductory chapter on the basics of spoken and written Chinese, with exercises that teach proper pronunciation.
- Each level presents dialogues covering typical encounters one would have while living, doing business and socializing in China: introductions, greetings, arranging meetings, communicating with colleagues, dinners and social events, family interactions, living in China, expressing gratitude to hosts, and discussing future plans.
- Each level presents sentence patterns highlighting commonly found expressions and sentence structures, with clear examples and related drills.
- Pinyin romanization is included throughout both textbook and workbook for learners who want to focus on the spoken language.
- Cultural points explain business practices in China, and emphasize business communication, interpersonal relations, and overall cultural competence.
- Level 1 offers a separate workbook with audio CD, containing listening, speaking, and writing exercises.
- Each workbook contains a Listening Comprehension section with additional spoken conversations related to the topics presented in the textbook.
Reviews
"The perfect book for businesspeople who need to get up to speed with the Chinese language quickly to prepare for doing business in China."—Dan Marshall, Business Unit Executive, System Storage, IBM Americas
"Startup Business Chinese provides more than quick results; it also lays a comprehensive and systematic foundation for continuous learning. Kuo embeds culture in language lessons in a way that benefits learners . . . in no small measure."—Qinghai Chen, Ph.D., University of Michigan
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Items in the Startup Business Chinese series
Level 1
Textbook
| Pbk. w/ Audio CD | 9780887274749 | $73.95 | Add to cart |
Workbook
| Pbk. w/ Audio CD | 9780887276613 | $52.95 | Add to cart |
