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Sound Strategies for Business Chinese
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 | Strategies for Business Chinese.pdf | 244.8 KB |
Open for Business, Volume 1 Textbook & Exercise Book Set, 2nd Edition
Lessons in Chinese Commerce for the New Millennium
新世纪商用汉语
ISBN: 9780887274565
Open for Business, Volume 1 is a textbook & exercise book set filled with authentic, everyday business expressions along with practical explanations aimed at assisting students in mastering the subtle nuances of Chinese in the workplace. The twelve lessons in Volume 1 provide an overview of China’s changing macro-economic environment and current business practices relating to finance and marketing.
Each lesson contains a text reading and brief background on a specific topic related to Chinese commerece, followed by a vocabulary list and explanation of important terms along with a section relating to the usage of synonyms. The textbook also includes a comprehensive index of vocabulary, grammar terms, and synonyms for easy cross-referencing with the lessons. Exercises for each lesson are found in the back of the book, and offer students a chance to improve their business lexicon correctly with particular emphasis on sentence structure and reading comprehension. A “Questions and Exploration” section encourages students to perform research online and present relevant topics either orally or in writing for further discussion.
Product Details
ISBN-13: 9780887274565
ISBN-10: 0887274560
Publisher: Cheng & Tsui
Published: 2003
Trim Size: 7 x 10
Format: Paperback
Illustrations: B/W Photography
Pages: 344pp
Designed for students in the third or fourth year of a college Chinese language curriculum, Open for Business combines language learning with an introduction to business trends and issues such as macroeconomics, technological innovations, modern management practices, and much more. Upon completion of this one-year course, students will be able to read Chinese-language periodicals and business-related documents, as well as conduct business negotiations and presentations in Chinese.
Volumes 1 and Volume 2 each combine a textbook and exercise book in one volume, together covering a total of 25 lessons structured around topics such as China’s banking reforms, brand consciousness, intellectual property rights, and key industries such as the automotive, insurance, and pharmaceutical sectors. Volume 1 provides a macroeconomic view of recent changes in Chinese policies and business practices, while Volume 2 focuses on China’s micro economic issues.
With its highly effective combination of contemporary business topics and advanced business Chinese, Open for Business provides a comprehensive reference for gaining a better understanding of the current business climate in China while building the language skills needed to do business there. The series uses both traditional and simplified characters. (Note: Volume 1’s exercise section is in simplified characters only.)
About the Open for Business Series
Open for Business consists of two combined textbook/exercise books, one for each volume. Audio CDs and a supplementary DVD & Transcript set are also available.
Jane C. M. Kuo is the director of the Chinese language program at the University of California, San Diego, and Professor Emeritus at Thunderbird, the Garvin School of International Management. She has taught business Chinese and cross-cultural communications to MBA students and Fortune 500 executives for more than 20 years.
Read MoreOpen for Business Vol 1 Preview
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| Open for Business vol 1 preview.pdf | 1.22 MB |