Twitter Facebook Youtube LinkedIn RSS
Cart View Cart | Register | Sign in
Logo
  • Home
  • Company
  • Service & Support
  • Events
  • Store
  • PeerSource

Shopping cart

There are no products in your shopping cart.


We also recommend

Open for Business

Open for Business, Volume 1 Audio CDs, 2nd Edition (Lab)$169.99

Open for Business, Volume 2 Audio CDs (Lab)$169.99

Cheng & Tsui English-Chinese Lexicon of Business Terms with Pinyin...$39.99

  • Home
  • Product Categories
  • Chinese
  • Language Learning
  • Textbooks
More from this series
Open for Business, Volume 2 Audio CDs (Ind)$49.99
Open for Business, Volume 2 Textbook & Exercise Book Set, 2nd Edition...$56.99
More from this series »

Open for Business Conversations, Volumes 1 & 2 DVD & Transcript Set

Lessons in Chinese Commerce for the New Millenium

新世纪商用汉语

ISBN: 9780887275005
$44.99
Qty:
Request more information
  • Description
  • Preview
  • Description |
  • About Series

In this DVD, a series of conversations covers the business topics presented in Open for Business (Volumes 1 & 2); two native speakers use the vocabulary and sentence patterns presented in Open for Business to discuss each business topic as it relates to the current business climate in China. An accompanying book includes a written transcript in both simplified and traditional characters. A pinyin transcript is also available for free download.

Product Details

ISBN-13: 9780887275005
ISBN-10: 0887275001
Publisher: Cheng & Tsui
Published: 2007
Format: Paperback w/ DVD
Pages: 132pp

Designed for students in the third or fourth year of a college Chinese language curriculum, Open for Business combines language learning with an introduction to business trends and issues such as macroeconomics, technological innovations, modern management practices, and much more. Upon completion of this one-year course, students will be able to read Chinese-language periodicals and business-related documents, as well as conduct business negotiations and presentations in Chinese.

Volumes 1 and Volume 2 each combine a textbook and exercise book in one volume, together covering a total of 25 lessons structured around topics such as China’s banking reforms, brand consciousness, intellectual property rights, and key industries such as the automotive, insurance, and pharmaceutical sectors. Volume 1 provides a macroeconomic view of recent changes in Chinese policies and business practices, while Volume 2 focuses on China’s micro economic issues.

With its highly effective combination of contemporary business topics and advanced business Chinese, Open for Business provides a comprehensive reference for gaining a better understanding of the current business climate in China while building the language skills needed to do business there. The series uses both traditional and simplified characters. (Note: Volume 1’s exercise section is in simplified characters only.)

About the Open for Business Series

Open for Business consists of two combined textbook/exercise books, one for each volume. Audio CDs and a supplementary DVD & Transcript set are also available.

Jane C. M. Kuo is the director of the Chinese language program at the University of California, San Diego, and Professor Emeritus at Thunderbird, the Garvin School of International Management. She has taught business Chinese and cross-cultural communications to MBA students and Fortune 500 executives for more than 20 years.

Read More

Open for Business Simplified & Traditional Transcript

AttachmentSize
OFB S&T transcript_sample.pdfOFB S&T transcript_sample.pdf430.87 KB


About Us | Blog | Downloads | Customer Service | Forums | Contact Us | 1-800-554-1963 | Privacy Policy
©2012 Cheng & Tsui Company, Inc. All rights reserved. Secured by Comodo®. Powered by Drupal.